A concept that was designed to enhance freshness, extend the wholesale floral industry season and expand the line of specialty cut flower products that are limited due to seasonality.
This concept is based on the following factors:
The northern growing climate zone provides products in the later part of the season
A line of product that is prohibited from entering the USA
Eliminating the USDA PQ entry effect
Minimize cost of transportation
Freshness vs. timely import process
In the last 10 years, we have developed Blooming of Beloit to become a 10 month supplier of blooming trees and shrubs (woodies), ornamental berries, twigs and perennials flowers & bulbs.
Sandy soil and two deep water wells and a drip-irrigation system let us control, maintain and enhance our yield, product grading and quality. The centrally located warehouse with two indoor coolers makes our post-harvest treatment a value-added process.
Our climate zone provides us the following seasonal offerings:
Spring: Blooming trees and shrub plus “bulb-blooming” plants
Early summer: Blooming shrubs, Blooming perennials and early season Berries
Late-Summer: Berries and late perennials
Fall: Late season berries and twigs
Winter: Twigs
Located in Southern Wisconsin (about 75 Miles from Chicago O’Hare airport) and being a known shipper with all domestic carriers allows us to serve our industry with overnight air and ground transportation. During major production from April through December we transfer to ORD Airport Monday, Wednesday, Friday enabling us to deliver within 24-48 hours from when you order. In addition, we provide discounted FEDEX prepaid services on a daily schedule which makes any urgent need available and affordable.
Having over 40 years in the wholesale segment of our industry puts me in a unique position: the wholesaler needs are clear to us, and added value processes are integral part of our procedures (Harvest-stage, Post-harvest-treatment, Grading, presentation etc).
Our extensive horticultural farm care (Irrigation, Fertilization, weed & pest prevention control) allows us to provide the wholesalers with correct and customized mature stage, clean and meticulously graded product.
By the 2010 season, over 50 acres will be planted, out of a total of 94 acres.
In total, the farm figures are:
Approximately 200 rows of 500 feet long and about 600 rows of 400-foot long totaling 800, all of which are cultivated with drip irrigation from our two deepwater wells (about 340,000 feet long).
In general, about 60,000 plants
Our 10 main production lines consist of:
2400 Lilac trees
1200 Snowball Viburnum trees
1200 Hydrangea bushes
1200 Spirea bushes
1800 Rosehip bushes
1500 Viburnum Opulus trees
2000 Viburnum Dentatum trees
2000 bittersweet bushes
1200 Ilex’s trees
3600 Twigs trees
To get the Beloit total production availability (in bunches per two-week supply), click the image below:
