Schlomo Danieli, Inc.  

The wholesale source for specialty cut flowers

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About Shlomo Danieli, Inc.


SHLOMO DANIELI INC was started in 1996.   Shlomo has been involved in agriculture since the age of 14 when he began attending an Agricultural boarding school in Israel.  Upon completing his Horticulture and teaching degrees at the Hebrew University in Jerusalem he started to work at the largest Israeli floral company in Israel and Europe.  Shlomo spent 11 years working for this company during which time he earned his marketing degree in the Technion.

After working for a decade with this company, Shlomo decided to move to America in 1981 to start his own business.   From 1981 to 1996 Shlomo was focusing on importing specialty cut flowers from places that were new to everybody and hardly known in America. 

To mention a few, In 1981 Liatris and Lilly from South Africa, Ginestra and French Tulips from the French Riviera and long stem roses from Ecuador in 1986. . 

In 1996 Shlomo sold his importing business to pursue his passion for higher educational studies of history.   During this one and a half year period he developed the DASH board, the color matching catalog, which is a unique design tool to help the floral industry avoid color confusion.  By the end of his studies he purchased 100 acre farm in Beloit Wisconsin, Blooming of Beloit, returning to his first love of growing flowers.

Today Shlomo Danieli Inc has grown to include an importing division, Alon Hagalil, which focuses on marketing specialty cut flowers from places such as Israel, Thailand, Chile and Columbia, an advanced line of specialty cut flowers naturally growing in Beloit, Wisconsin (Blooming of Beloit), a 100 acre farm, with over 40 employees, a color matching system specifically designed for flowers,  DASH board and The Israeli Herb Company  which imports fresh herbs from Israel. 

Today, our strengths lie in executing ‘tailor made’ wholesale orders and having high grading specialty cut flowers almost all year round (Peonies, ability to supply from November to July, Eremurus from February to July, 7 color hybrid Lilac for Mother’s Day, 11 varieties of Ornamental Berries).

We strive to provide our customers with the highest quality of products, but above that we provide real customer service.  We know all of our customers very well and aim to please each one individually for their needs.  We serve customers all over the country from California to New York and everywhere in between.    If there is anything we can do for you, please feel free to contact us at any time.



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